In this article, we'll explain what a competitive landscape analysis is, describe some common competitive landscape analysis frameworks, and offer some techniques that demonstrate how to conduct a landscape analysis.
Competitive landscape analysis is the process in which you evaluate the competitive environment in which your business operates. In the case of product managers, it is when you evaluate the competitors of a product you're currently developing.
Competitive landscape analysis is a strategic business practice of examining direct and indirect competitors to understand their market share, products, pricing, and customer approach.
Unlock the secrets of competitive landscape analysis with our guide. Learn how to conduct effective market research, understand industry dynamics, and outmaneuver competitors.
Competitive landscape analysis is a strategic evaluation of your business to assess your rivals, market trends, and opportunities. It identifies your strengths, weaknesses, and market positioning to enhance decision-making and gain a competitive edge.
What is competitive landscape analysis? A competitive landscape analysis analyzes your entire competitive environment to give you a comprehensive overview of your industry. That means getting to grips with all your competitors, and discovering: Who your competitors are. 🧐; Where your competitors position themselves. ⛰️
Competitive landscape is a business analysis method that identifies direct or indirect competitors to help comprehend their mission, vision, core values, niche market, strengths, and weaknesses. [1]
A competitive landscape analysis is the ongoing process of identifying, researching, and evaluating competitors, in order to glean insight to inform your business strategy. It's a way to evaluate competitor strengths and weaknesses today—and also observe how they've evolved.
A competitor analysis framework, market analysis framework or competitor analysis model, as they're sometimes known, is a structure that business professionals use to research and evaluate their competitors. In other words, the art of knowing your enemy.
What Does Competitive Landscape Mean? The competitive landscape refers to the list of options a customer could choose rather than your product. The list includes your competitors' products and other types of customer solutions. A customer might also choose to purchase a product.
